Alice Springs has texture: Capture it on video

mat-morris-alice-springsOne thing that has struck me whenever I visit Alice Springs is that there is texture everywhere.

From the Todd River bed to the rich, red dust of the desert, the vibrant rock faces to the local art; there is texture everywhere.

So it makes sense that when you do whip out your smart phone or video camera you try to capture as much texture as possible.

Take a look at the Alice Springs holiday video, bottom of the page and the shoes in red dirt picture is taken from it, by Mat Morris. We can learn a few things from him.

The trick in capturing texture is to move the camera

While I generally teach small business owners to keep their cameras still when shooting video (except for effect), changing the location of the camera is vital.

A camera held head high during shooting is fine, but ONLY head high becomes boring.

The best way to capture texture, as well as create drama, interest and tension in your video, is to move the camera higher (as we saw last week in the Alice Springs remote control glider) or close to the ground.

The beauty of having your camera close to the ground is that we get to see some of the granular nature of the red centre’s dirt.

Alternatively, try it on a table, on camel back, or fixed to your bike (a GoPro camera is probably best for that effect).

A simple example video

This holiday montage of a 2013 trip to Alice Springs by Mat Morris, does of lot of things right.

The one thing I don’t like is that the camera is always moving and I would have loved Mat to have placed it on a tripod or fence post every now and then to let the contents of the frame come alive instead of having the frame bounce around.

That said, here are three things you might like to imitate when you are next shooting some video of your business or organisation:

  • Shoot some establishment shots (distant shots of a location or room to give a viewer context, before cutting to close ups). Mat does this often from the start of the video to the approach to Uluru.
  • Get the camera wet. Mat takes his camera underwater and is not afraid to do so. He was either using a waterproof camera or had a waterproof case. If your videos involve water, I would consider investigating your options – you will see the drama and interest he creates.
  • Use writing in the shot to tell the story. At one point, Mat had scribbled NT 2013 in the ground and filmed it. It was a simple touch and worked well. Other narrative can be found in signs and headlines.

I think the big take away though, is that Mat was shooting quite often during his stay and that gave him plenty of material to work with.

Perhaps this week might be the week to start shooting bits and pieces to build up your library of shots for later use.

When I get to Alice Springs for October Business Month, I will be talking about and demonstrating how you can take your smart phone-shot video and turn it into useful marketing content online. I hope you can join me for a workshop or keynote or both:

  • The half day workshop – choose either morning or afternoon on Monday, October 7, 2013
  • The keynote presentation – Tuesday night, 6pm, October 8, 2013

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