2014 Brolga Awards: The best little Bed and Breakfast in Darwin

The Northern Territory is hot. And I’m not referring to the upcoming stickiness of the Wet Season, I’m talking about the growing numbers of ‘switched on’ tourist operators who are making a journey to the Northern Territory memorable and dripping with ‘wow factor’. Last weekend’s Brolga Awards were the 28th anniversary of the night at […]

The final series of free Darwin Digital Enterprise workshops is upon us

Many people who wander about proclaiming ‘end times’ eventually end up having to move the date further into the future, time and time again. However, if you are in business or involved in an organisation in Darwin, the end is more than nigh, it is right upon us for accessing a full day of showcasing […]

Aqua Kids Swim School, Nhulunbuy: Making a splash on YouTube

Have you ever had to explain to a mum that your have video of her daughter in a bikini that you plan to show to almost a hundred business people? Last night in Nhulunbuy I had to do just that as part of my October Business Month presentation, Lights, YouTube, Blog. The thrust of the […]

Another trip out from Alice Springs, another marketing insight

On a short trip to Simpson’s Gap and Standley Chasm today, I was struck by something relating to ‘familiarity’, and why we find it hard to know what to blog about for our own businesses and organsiations. On the road to these wonders of nature, my ‘local’ commented upon how ‘nice’ but ‘mundane’ the bush […]

Dear Google, Alice Springs is more than escorts, rape and eyesight

What a mixed collection of suggested links Google compiled for me today while researching Alice Springs ahead of my keynote talk and free workshops next week for October Business Month. It was almost like there was a thick dust storm of content choking out the usual array of tourism stories and NT Chamber of Commerce […]

Warning: Succeed at social media and Top End living might become claustrophobic

It’s Darwin Festival time and a perfect time to reflect on using social media as a marketing tool for your business or organisation in the Top End. For me, the greatest lesson offered by the Festival comes from watching the performers, not just on stage, but when you see them in the street. Take notice […]

Darwin has used Google to put itself on the map: Watch out New York!

Google has announced that Darwin is one of Australia’s most web savvy towns, by shortlisting it in the second eTown awards. Judges from Google firstly looked at town centres around the country with above average use of Google AdWords advertising. From there, the team analysed areas where businesses were using websites and other online tools […]

Northern Territory Indigenous Tours is a logical choice: It’s elementary, dear Watson

I had a weird moment sitting with Tess Atie from NT Indigenous Tours in Darwin last week. As she started talking about some of the experiences she gives her clients on tours in outback Australia, my jaw dropped because what she shared was exactly in line with what I was planning to blog about on […]

Is that a perfect blog headline or do you have a fire cracker up your clacker?

The NT News has a worldwide reputation, thanks to its brazen approach to headlines. But is there anything we can learn from the paper for our online marketing efforts? The short answer is, it depends on your goals. But first, congratulations to the NT News, and Deputy Editor, Paul Dyer, for claiming a Walkley Award […]

How to keep you blog out of the lawyer’s office

Have you ever sweated a little, just before hitting publish on a blog article? Have you ever wondered whether that new web page had a little too much content ‘borrowed’ from other people? Earlier this week, I pulled together some thoughts from a talk given by a partner at Andersons Solicitors in Adelaide, on the […]