Lights Camera Blog is about creating content that gives prospective clients a ‘peep behind your curtain’. Steve Davis on set for the OBM Keynote promo video shoot.

There is something about ‘the forbidden’ that intrigues human beings.

Whether it is glimpsing things we are not meant to, being first to enter a new fashion store or pushing our bodies to unnatural limits, we are drawn to such things like moths to flames.

The rationale behind Lights Camera Blog, my October Business Month keynote and limited workshop series the following day, is that all of us are interested in taking a peep behind the curtain of products and services we love or are researching.

This would explain why people queue up to visit confectionery plants, biscuit factories, backstage tours, even mines and smelters.

The simple but dedicated acts of producing interesting and helpful content creates an opportunity for someone searching for the products or services we provide to ‘taste and try before they buy’ by reading or seeing our approach to using or providing the products/services, or by approaching the problem they are trying to solve.

With this understanding, we can then decide what to do about it. We can decide:

Whether our targeted consumers/prospects would prefer written content or video

Whether we produce our video content in house or outsource it

Where and how we make the content available to the public

These questions will all be addressed in the lead up to the keynote presentation.

Today, I want to compare a different video example against the SocialCam ‘quickie’ produced last week.

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