Yes, a pun about pins.
This week’s post came about after an intense training day in Darwin last week, in which a dozen local business people took part in the Darwin Digital Enterprise Program.
Amid the thinking about and exploration of various new online tools, Pinterest grabbed the group’s imagination.
As you will see in the post originally published on the Marketing Minds blog, a lot happened as we pondered pinning.
It was a great example of learning about a new concept, thinking about your own business and your market, then brainstorming different ways to exploit the new learnings.
Please go ahead and read the full article:
Interest begins with a ‘P’: Brainstorming marketing uses of Pinterest
I hope you find something useful for your business.
PS I promised the group I would keep preaching that the Top End is really a hot bed of business innovation and the original article was just another example.
PPS If you have some other ways you use Pinterest for your business, please share them in the comments below.













When Facebook gets nasty, act like a human
When your Facebook Page attracts trolls (Image by Goosemouse via Flickr)
A Top End publican asked me for some advice this week on how to deal with negative or uncomfortable feedback on their Facebook page and I thought it might be good to share my thoughts publicly.
The most important thing is to remember that online marketing and being active in social networking sites is still a human activity. There are living human beings on either end of the virtual conversation and the more we can remember that the more we can dip into our ‘real world’ social skills.
With that said, here are some factors worth considering:
I’m the grumpy old troll
I’m amazed by how many times Dora the Explorer seems to illustrate my world (my 4 year old daughter introduced me).
In that show there is a grumpy old troll who blocks people from crossing bridges for the sheer pleasure of causing pain and delay, although sometimes it just looks like he is lonely.
[Read more...]