A private message to my Social Media Marketing classes from last week in Darwin
Today’s blog post is a departure from my usual style and content and is particularly shared for the benefit of those business people in Darwin who did my workshop last week, Web2.0 for Sales and Profits.
I have been running these workshops through the Business Enterprise Centre NT and with support from the Department of Business and Employment. We always have a ball and cover much more than what’s in the lesson plan.
However, last week, two themes emerged that I felt compelled to comment on, namely:
- Fear of applying social media tools
- Lack of trust in having something interesting to share.
Here is my message to the participants and if you are interested in watching my message, the tool I refer to at one point is Hootsuite, particularly in relation to its ability to become a listening post for eavesdropping on public, consumer conversations relevant to your business.
By the way, this video was shot on my iPhone, transferred to my iPad where I edited it using iMovie (an app that costs about $5) and then uploaded to YouTube directly from there. It is not ‘Hollywood’ but it gets the job done quickly and efficiently.
The Top End Tuesday wrap up
My daughter reflecting on her Top End experience in April
We are nearing the end of my 60 days of blogging daily in the lead up to my October Business Month keynote on using Social Media the RITE way, on October 19, 2011.
Each Tuesday I highlighted a Social Media or Social Networking application, through the filter of a Top End business.
In case you only caught up with us recently, I thought it might be useful to create the Top End Tuesday digest for you.
Here are the six Top End Tuesday instalments, as they appeared since the first week of August.
They include a range of businesses from car dealers to chiropractors.
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Out of the mouths of …. seniors
All through August and September, I have been sharing various ideas and tips for applying yourself to the task of marketing your Top End business via the various social channels at our disposal.
However, it is Friday, the Wet is upon us, and it might just be time to remember that despite all the best planning and strategy, sometimes a simple mistake can lead to 7.5 million views on YouTube and a platform for raising your profile.
Just as happened for this couple.
If ever there was a video that said ‘just do it’ – this was it.
As I say in my workshops, the serendipity that awaits those who actually DO SOMETHING in the social network or social media spaces, is quite often astonishing.
Social Media Northern Territory Style
Alf from Nhulunbuy is doing a lot more for selling the Northern Territory experience via Social Media than many tour operators.
He takes his video camera with him and captures the ‘mundane’.
But it is these simple, short, slice-of-life clips of driving around, or simply being in, the Top End that give viewers an authentic taste of what to expect in the Territory.
Take a look at this one: Coming Back from Cape Arnhem in the Land Cruiser.
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Top End Tuesday: The Big Gig / Grind Online
Every Tuesday during August and September 2011, a Top End business or organisation using online social channels for marketing will be profiled. If you would like to suggest a business or organisation for this profile, fill out The RITE Series nomination form.
The aim of this series is to find clues and insights into what techniques work well in the Northern Territory market so that by October Business Month a summary of insights can be presented in a keynote address and then distrubuted through a free eBook for all Territorian businesses/organisations to benefit from.
Today, we focus on a Darwin City Council iniative created through its Youth Advisory Group.
The key tool we are focusing on in this profile is the use of video in online marketing.
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