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	<title>The RITE Series &#124; Regional Insights Top End</title>
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	<link>http://theriteseries.com.au</link>
	<description>An October Business Month project capturing best practice in the Northern Territory</description>
	<lastBuildDate>Mon, 14 May 2012 21:49:36 +0000</lastBuildDate>
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		<title>How &#8216;vanilla&#8217; is your social media marketing?</title>
		<link>http://theriteseries.com.au/how-vanilla-is-your-social-media-marketing/</link>
		<comments>http://theriteseries.com.au/how-vanilla-is-your-social-media-marketing/#comments</comments>
		<pubDate>Mon, 14 May 2012 21:49:36 +0000</pubDate>
		<dc:creator>Steve Davis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[AM]]></category>
		<category><![CDATA[Passion]]></category>
		<category><![CDATA[Spanton]]></category>
		<category><![CDATA[Two Commandments]]></category>
		<category><![CDATA[Vanilla]]></category>

		<guid isPermaLink="false">http://theriteseries.com.au/?p=804</guid>
		<description><![CDATA[Vanilla gets such a bad run as an adjective. It usually means bland, boring and safe. But vanilla bean farmer from Port Douglas in Queensland, Russell Spanton, not only lives the dream of following his passion, his attitude to his &#8216;calling&#8217; is exactly what The RITE Series has been preaching from day one. Russell and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Teaching East Timorese to Catch Crocodiles Reveals There Is A Market For You Online</title>
		<link>http://theriteseries.com.au/teaching-east-timorese-to-catch-crocodiles-reveals-there-is-a-market-for-you-online/</link>
		<comments>http://theriteseries.com.au/teaching-east-timorese-to-catch-crocodiles-reveals-there-is-a-market-for-you-online/#comments</comments>
		<pubDate>Mon, 07 May 2012 23:42:52 +0000</pubDate>
		<dc:creator>Steve Davis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Crocodile]]></category>
		<category><![CDATA[East Timor]]></category>
		<category><![CDATA[Opportunities]]></category>
		<category><![CDATA[Park Rangers]]></category>

		<guid isPermaLink="false">http://theriteseries.com.au/?p=799</guid>
		<description><![CDATA[Who would have thought there would be international demand for a skill as particular as catching saltwater crocodiles in the Northern Territory? Radio Australia reported last week that, &#8216;East Timorese crocodile catchers have come to the Northern Territory to learn the tricks of the trade from Australian wranglers&#8216;. But this article is not about crocodiles, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Quick Facebook Advertising How To Video</title>
		<link>http://theriteseries.com.au/a-quick-facebook-advertising-how-to-video/</link>
		<comments>http://theriteseries.com.au/a-quick-facebook-advertising-how-to-video/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 21:47:39 +0000</pubDate>
		<dc:creator>Steve Davis</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Tutorial]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://theriteseries.com.au/?p=793</guid>
		<description><![CDATA[On the weekend, I had a previous participant from one of my marketing workshops in Darwin, ask me about the &#8216;use existing campaign&#8217; link in the Facebook Advertising setup screen. It had never occurred to me that such wording could be confusing. But now that I read it again, with the eyes of someone very [...]]]></description>
		<wfw:commentRss>http://theriteseries.com.au/a-quick-facebook-advertising-how-to-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Twitter Netiquette: It Pays To Be Polite Online</title>
		<link>http://theriteseries.com.au/twitter-netiquette-it-pays-to-be-polite-online/</link>
		<comments>http://theriteseries.com.au/twitter-netiquette-it-pays-to-be-polite-online/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 14:59:30 +0000</pubDate>
		<dc:creator>Steve Davis</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Netiquette]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theriteseries.com.au/?p=788</guid>
		<description><![CDATA[Some tweets from various followers of The RITE Series on Twitter recently, have struck me with how polite and warm they were. I don&#8217;t mean saccharin sweet or gushing, just friendly and engaged. It got me thinking about an article I wrote on this subject a few weeks ago on the Baker Marketing blog, Marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Your camera is a window to the &#8216;social&#8217;</title>
		<link>http://theriteseries.com.au/your-camera-is-a-window-to-the-social/</link>
		<comments>http://theriteseries.com.au/your-camera-is-a-window-to-the-social/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 21:46:50 +0000</pubDate>
		<dc:creator>Steve Davis</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Darwin]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://theriteseries.com.au/?p=781</guid>
		<description><![CDATA[Google recently promoted a &#8216;photo walk&#8217; day to encourage those of us interested in photography to join with likeminded souls and wander around Darwin and other city centres, taking photos to be uploaded to and shared via Google+ (Google&#8217;s version of Facebook, although both parties will hate that reference). It is fair to say that [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Please don&#8217;t be THAT guy on social media &#8211; and I don&#8217;t mean the Chief Minister!</title>
		<link>http://theriteseries.com.au/please-dont-be-that-guy-on-social-media-and-i-dont-mean-the-chief-minister/</link>
		<comments>http://theriteseries.com.au/please-dont-be-that-guy-on-social-media-and-i-dont-mean-the-chief-minister/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 22:20:22 +0000</pubDate>
		<dc:creator>Steve Davis</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[The RITE Series]]></category>
		<category><![CDATA[Netiquette]]></category>
		<category><![CDATA[Twit Cleaner]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theriteseries.com.au/?p=770</guid>
		<description><![CDATA[Brett Walker, who runs the @DarwinorthOZ Twitter account, shared a non-Top End link last night that caught my eye, it read: Good post ~ Please don&#8217;t be that guy: some advice for using social media It contained a link to an article by Anne Chaconas, entitled, Please: Don’t be “that guy.” In short, the article [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are customers a nuisance or your reason for existence?</title>
		<link>http://theriteseries.com.au/are-customers-a-nuisance-or-your-reason-for-existence/</link>
		<comments>http://theriteseries.com.au/are-customers-a-nuisance-or-your-reason-for-existence/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 01:02:28 +0000</pubDate>
		<dc:creator>Steve Davis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://theriteseries.com.au/?p=762</guid>
		<description><![CDATA[What I love about the Top End is the down-to-earth nature of most social and commercial interactions. This means, most places accept you as you are and you don&#8217;t have to dress to the nines when you wander down the shop for a pint of milk. But, as a shop owner, salesperson or service provider, [...]]]></description>
		<wfw:commentRss>http://theriteseries.com.au/are-customers-a-nuisance-or-your-reason-for-existence/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Your Facebook Page has just changed: Introducing the Timeline</title>
		<link>http://theriteseries.com.au/your-facebook-page-has-just-changed-introducing-the-timeline/</link>
		<comments>http://theriteseries.com.au/your-facebook-page-has-just-changed-introducing-the-timeline/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 22:20:38 +0000</pubDate>
		<dc:creator>Steve Davis</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Baker Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Timeline]]></category>

		<guid isPermaLink="false">http://theriteseries.com.au/?p=756</guid>
		<description><![CDATA[This is one of those weeks when a new Facebook development gets imposed from above. This time, it is the Timeline for business pages. Whether you like it or not, your Page format will change and that lovingly created landing page will be cast aside. It is also one of those weeks where I have [...]]]></description>
		<wfw:commentRss>http://theriteseries.com.au/your-facebook-page-has-just-changed-introducing-the-timeline/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A private message to my Social Media Marketing classes from last week in Darwin</title>
		<link>http://theriteseries.com.au/a-private-message-to-my-social-media-marketing-classes-from-last-week-in-darwin/</link>
		<comments>http://theriteseries.com.au/a-private-message-to-my-social-media-marketing-classes-from-last-week-in-darwin/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 21:22:03 +0000</pubDate>
		<dc:creator>Steve Davis</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Fear]]></category>
		<category><![CDATA[Story]]></category>

		<guid isPermaLink="false">http://theriteseries.com.au/?p=753</guid>
		<description><![CDATA[Today&#8217;s blog post is a departure from my usual style and content and is particularly shared for the benefit of those business people in Darwin who did my workshop last week, Web2.0 for Sales and Profits. I have been running these workshops through the Business Enterprise Centre NT and with support from the Department of [...]]]></description>
		<wfw:commentRss>http://theriteseries.com.au/a-private-message-to-my-social-media-marketing-classes-from-last-week-in-darwin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Qantas, NT News and Mantra On Esplanade: A story about Twitter from Darwin</title>
		<link>http://theriteseries.com.au/qantas-nt-news-and-mantra-on-esplanade-a-story-about-twitter-from-darwin/</link>
		<comments>http://theriteseries.com.au/qantas-nt-news-and-mantra-on-esplanade-a-story-about-twitter-from-darwin/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 14:01:46 +0000</pubDate>
		<dc:creator>Steve Davis</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Mantra]]></category>
		<category><![CDATA[NT News]]></category>
		<category><![CDATA[Qantas]]></category>
		<category><![CDATA[Retweeting]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://theriteseries.com.au/?p=746</guid>
		<description><![CDATA[This is a short story that shows how mentioning influential Twitter accounts in your tweets can help spread your marketing messages more widely. On Sunday, as my Qantas flight was making its final approach to Darwin, a woman became distressed and fainted. A man, who I have seen on the Adelaide-Darwin flight before, left his [...]]]></description>
		<wfw:commentRss>http://theriteseries.com.au/qantas-nt-news-and-mantra-on-esplanade-a-story-about-twitter-from-darwin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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