Lights, Camera, Blog Part 04: Customer generated video – if they can do it, you can

Fish Underwater - Humbug Fishing Charter Darwin

A still from the customer-generated video about Humbug Fishing Charters in Darwin (Image by dionoxy via YouTube)

What is the biggest difference between customers taking video of their experience of your product, and you doing it?

They don’t tend to ‘over think’ things or worry about ‘messaging’.

What I find so invaluable about videos of your product or service being made by other people is that have the freedom to hone in on just the best bits (or the worst bits) of your offerings.

There is much we can learn from user generated content as marketers of our own businesses.

However, the most important thing is that we get to truly see ourselves, our products or our services through the eyes of the USERS.

And what might happen from time to time is that this fresh take on your business might be BETTER than any of your efforts in the past.

Today, I want to show you a great example of user generated video from a Top End business, and then summarise a couple of points.

PS Before we start, if you want to see lots of sample videos and pick up some insights for finding your own stories for promotion through blog articles and video, come and see my October Business Month keynote, Lights, Camera, Blog, on Wednesday night, October 17 from 6pm to 8pm at the Darwin Entertainment Centre. You can book online.

Grabbed my attention, hook, line and sinker

In Darwin last week, a participant in my current series of NBN workshops through the Business Enterprise Centre was showing me her blogs to date and seeking some feedback.

She mentioned casually that a recent post featured a video made by one of her customers and I couldn’t believe what I saw.

This video drew me in and made me want to sign up for one of her fishing charters.

What the Humbug Fishing customer had been able to do was capture some excellent action scenes – scenes that happen almost all the time but had rarely been captured by the crew.

The trick on this occasion is that the customer had bought a GoPro camera, one designed for capturing extreme sports action, that can be mounted on a hat or plunged under water.

These ‘beasts’ cost just a few hundred dollars but give viewers a sense of ‘being there’.

Let’s take a look at the clip.

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What does this video mean to me?

When you analyse this video, like many user generated videos, what you end up with is ‘just the interesting bits’.

Here, the crew captured exactly what people contact Humbug Fishing for – a taste of matching it with nature in the rugged, Top End wilderness and waterways.

There are three things this camera offers that helps make this a riveting film:

  • The wide angle nature of the lens means we get to see more context for the images
  • The extra height from wearing it on a hat gives more sense of movement and perspective
  • The ability to dive underwater gives us a glimpse of ‘their world’, the world of the fish that attract anglers and people needing recreation to travel 3,000 km to go out with Scott.

Even if your business does not produce adrenaline-pounding moments like Barra fishing, see what you can learn from these smart anglers who have been able to capture what their annual Humbug Fishing adventures are all about.

Here are a few things to choose from:

  • Try shooting some action with whatever camera you have on hand.
  • Try moving the camera really close to the action, or really far away.
  • Try attaching a camera to something moving or some new vantage point to capture your routine actions, or even the coming or going of the sun against a backdrop of what you do.
  • Try filming the consumption of your products or services, or the transportation or preparation needed.

All of these elements have potential to ‘bond’ with your audience and help prospective customers understand the value, attitude and experience you bring, and move one step close to becoming customers.

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