Lights, Camera, Blog Part 05: Using scraps to make video

Use video scraps to make short clips

The Jack of All Trades video still

I encourage you, as you practice with your smart phone or video camera around the workplace, out in the field, or even around home, to experiment and hold onto as many clips as you can.

This is because you never know when that little clip you have sitting in the Camera Roll of your iPhone will be just the thing you need to illustrate a point in a short video clip.

This week, I have a real world example from my Camera Roll.

When I was in town last month for my Darwin NBN workshops for small to medium businesses and not for profit organisations, I shot a short clip of Jack Hughes from the Business Enterprise Centre (which is hosting the NBN workshop series over the next to years) putting up the NBN banner.

I did it because I had my iPhone in my hand, we had just arrived ahead of a busy day, and I was mainly shooting him to see how he’d react.

But when I returned to my office a few days later, it occurred to me that this clip could convey a couple of key messages about the workshops in a tongue in cheek manner.

Here’s what I did with these ‘scraps’.

Scraps, a voiceover, and a simple message is born

Here is the thinking and production process behind the Jack of All Trades Darwin NBN video.

Firstly, I had been wanted to make a quick video that shows how NBN broadband will help Darwin businesses and organisations do many of their online routine tasks faster and better, and even transition some offline tasks online.

Secondly, I knew people at first might resist learning about how they can harness the National Broadband Network because many would fear they would be stretched to learn skills outside their comfort zone and object to becoming Jacks of All Trades.

Thirdly, these two ideas gelled because Jack was the star of a video of mine performing a routine task AND he is a Darwin business person.

Fourthly, I had just discovered a new app for the iPad/iPhone called Slo Mo, which allowed me to slow down AND speed up footage. I thought that seeing the routine action sped up would be a novel way of making a point.

And, finally, it came to the editing process, which involved, transferring my original footage from my iPhone to my iPad for editing using Photosync app, playing the Jack clip in Slo Mo but using the speed up version on my iPad, importing the original, normal speed clip and the sped up version into using iMovie on my iPad and editing them together, deleting the sound for Jack’s piece and recording a scribbled out script directly into iMovie, before, finally, uploading to YouTube and embedding on the Darwin Digital site.

That whole production process took about 20 minutes and you can see it for yourself here.

[embedplusvideo height=”393″ width=”650″ standard=”http://www.youtube.com/v/sRI2LjEcWf4?fs=1″ vars=”ytid=sRI2LjEcWf4&width=650&height=393&start=&stop=&rs=w&hd=0&autoplay=0&react=0&chapters=&notes=” id=”ep3118″ /]

 

While it is fair to say there will be no awards for cinematography (maybe for acting), the short clip illustrates some key points about the Darwin Digital Enterprise Program and breathed life into the home page of the site and is likely to spark conversation in the target market due to Jack’s profile.

The key point here is that keeping an open mind as you shoot SHORT clips of activity, animals/people and scenery, may well prove to be a fruitful habit to cultivate as part of your online marketing through digital and social media.

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