Lights, Camera, Blog Part 07: Making and publishing one-take videos

obm-keynote-2012

Steve Davis delivering Lights, Camera, Blog at the Darwin Entertainment Centre October 2012 (Photo shared on Twitter by Laura Costelloe)

Last night we had a ball at the Darwin Entertainment Centre where Lights, Camera, Blog – the Keynote finally took place.

I want to share with you the two, on-take videos we made on stage.

As you will see, they are a little rough and ready but could easily be re-shot in one take in more ‘controlled’ conditions because they are both based on simple, focused ideas for each business.

Before I show them, I want to say a big thank you to everybody who came last night. It was such a warm audience and your happiness in volunteering to undergo electric shock in the name of making a video did blow me away!

There were some videos I didn’t get to use and I will talk about them later on this website.

But now, to video.

The one thing to remember about one-take videos is to just have ONE, SIMPLE idea.

It helps if you can move quickly through your material too.

A benefit of one-take video is that you have next to no editing required and your viewer gets to see a duration of just a minute or two (most video windows online show you how long a clip will be before you hit play – anything much over 2 minutes needs to be completely compelling) meaning they are more than likely to click to view.

So let’s look at our handiwork.

Two videos in ten minutes

The first of our two videos involved Darwin naturopath, Vivienne Savill.

In her unrehearsed piece, we had her describing what happens to your body when you eat sweet, fatty foods like muffins.

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The second video involved Jon Story from Dunwrights Electrical.

In this clip, we used the studio audience to demonstrate the difference in safety between the old circuit breakers in your power box compared to the new residual current devices.

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Both were shot on an iPhone.

Vivienne’s used SocialCam as the app for shooting and sharing.

For Jon’s we shot in the native iPhone camera and then edited it lightly in the iMovie app before exporting to YouTube. All we did was add the sound effects of the zapping from the iMovie library and added the titles.

If you shoot anything quick using these tools in the Northern Territory, please leave a link to your video on YouTube in the comments.

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