Even though I am not a gamer these days (I feel like an adult now), gaming is big business and the lingo, characters and culture within games is becoming as pervasive as the culture thrust down our throats on the telly every night.
What has this got to do with Northern Territory businesses exploring Social Media as a marketing tool? A lot.
Let’s imagine you are a fair dinkum, busy business owner slaving away at your work and exhausted at the end of each day.
The last thing you want to hear is that you now need to be paying attention to that internet thing because that’s where ‘the future is’.
The trouble is, I think that last night’s concert by the London Philharmonic Orchestra, featuring some Angry Birds, just proclaimed that the future is NOW.