April 17, 2012 By 6 Comments

Your camera is a window to the ‘social’

Part of a stunning photo by Louise Denton of Nightcliff Jetty in Darwin shared via Google+

Part of a stunning photo by Louise Denton of Nightcliff Jetty in Darwin shared via Google+

Google recently promoted a ‘photo walk’ day to encourage those of us interested in photography to join with likeminded souls and wander around Darwin and other city centres, taking photos to be uploaded to and shared via Google+ (Google’s version of Facebook, although both parties will hate that reference).

It is fair to say that Google+ remains a less mainstream social network, despite that fact that it continues to enjoy some growth in its user base. Social Media News estimates about 2.2 million Australians using Google+, compared to Facebook’s 10.9 million.

Before your busyness tempts you dismiss yet another call by me to explore Google+, there are two key reasons I believe it warrants a visit (or a return visit):

Google says it is paying close attention to content that is being shared within Google+ when it comes to compiling its search results

The recent ‘photo walk’ has revealed how potent photography, or the love thereof, can be in building networks

It is this latter point I want to explore today and it was prompted by the group, Darwin Photo Walks.

[Read more...]

Filed Under: Social Media, Social Networks Tagged With: , , ,
September 27, 2011 By Leave a Comment

The Top End Tuesday wrap up

Top End Tuesday reflections on the series

My daughter reflecting on her Top End experience in April

We are nearing the end of my 60 days of blogging daily in the lead up to my October Business Month keynote on using Social Media the RITE way, on October 19, 2011.

Each Tuesday I highlighted a Social Media or Social Networking application, through the filter of a Top End business.

In case you only caught up with us recently, I thought it might be useful to create the Top End Tuesday digest for you.

Here are the six Top End Tuesday instalments, as they appeared since the first week of August.

They include a range of businesses from car dealers to chiropractors.

[Read more...]

Filed Under: Blogging, Marketing, Social Media, Social Networks, The RITE Series, Top End Tuesday, Video Tagged With: , , , ,
August 5, 2011 By 4 Comments

Northern Territory businesses DO NOT need social media

Screenshot from Social Media RevolutionThis sweeping statement is as wrong as the opposite side of the coin, namely, Northern Territory businesses DO need social media.

The simple fact is that there is NO one size fits all answer to the question, does my business or organisation need to be using Facebook, YouTube, etc?

This week, again, in one of my small business-focussed, Web2.0 Sales Opportunities workshops at the Business Enterprise Centre NT, I was challenged by a participant who said they don’t want or need to use social networking or social media for their business.

My response is the same as always: my job is not to coerce or force anyone into using these online social tools, my job is merely to alert you to their existence, show you how they can be used and then, if you wish, think through their relevence to YOUR business.

And so, today, I want to bust some myths and save you from the carpenter for whom the solution to every problem involves nails.

[Read more...]

Filed Under: Marketing, Social Networks Tagged With: , , ,