Haley Roddy, named as Darwin Cup ambassador (Photo: George Fragopoulous)
Is the Darwin Cup important to your business?
If so, what marketing foundations have you laid and what social media content have you started rolling out?
I met with a local retailer from Darwin last week and was told that they were a bit of a ‘go to’ provider for Cup fashion.
But here’s the challenge.
This particular retailer has not been using any online tools at all (usual story – been ripped off too many times and now is very suspicious), apart from Facebook, and is vulnerable to any competitor who is prepared to crack the whip and gee up their social media marketing efforts.
While there are no obstacles to jump in the Darwin Cup, there are obstacles in taking the blinkers off retailers who have always done things a certain way and who feel a little trapped into routines and habits.
Of course, some habits can be good, like adopting the habit of creating some fresh, helpful, imaginative content every week that can connect you and your business to your customers and prospective customers.
Here are some ideas for making your Darwin Cup season a sure bet this year.
