First we had Google maps entries appearing for our businesses, whether we wanted them or not.
Next we had Foursquare arrive in which any Tom, Dick or Harry could create a listing for YOUR business and start ‘checking in’ and leaving comments about you for others.
But now we have Facebook setting business advertisers against each others like cock fighting entrepreneurs.
What’s the common theme? Your business is a play thing, your reputation is in the balance, and your ignorance of these things might prove very dangerous.
Here is the inside scoop.