September 9, 2011 By Leave a Comment

Your business just became a play thing in Social Media whether you like it or not

Facebook duelling ads (Photo: Clickz.com)Talk about cheeky.

First we had Google maps entries appearing for our businesses, whether we wanted them or not.

Next we had Foursquare arrive in which any Tom, Dick or Harry could create a listing for YOUR business and start ‘checking in’ and leaving comments about you for others.

But now we have Facebook setting business advertisers against each others like cock fighting entrepreneurs.

What’s the common theme? Your business is a play thing, your reputation is in the balance, and your ignorance of these things might prove very dangerous.

Here is the inside scoop.

[Read more...]

Filed Under: Marketing, Social Media Tagged With: , , , , ,
August 11, 2011 By Leave a Comment

Humpty Doo Clip Clop Club

Humpty Doo Clip Clop ClubJust a quick entry today.

In doing some Social Mention research on Northern Territory discussions, I stumbled across a new Facebook page called the Humpty Doo Clip Clop Club.

The group describes itself as, “a community for horse loving hack riders around Humpty Doo and the rural sector and beyond. Get together for rides, share trails leads, swap tack, meet new people with the like minded love of equines in the Top End and share your horsey news.  If you are planning a ride or you want to be worded up on rides organised through the Clip Clop Club then just post the details.”

I found it because a Facebook user in Darwin, Petra Marquis, shared a link to the page in the social network.

This piqued my interest for The RITE Series on two fronts:

  1. It is a page created by a small community group with five members plus me at the moment
  2. It is going to use the Channel Ten Community Board to promote group membership in the second half of August 2011

It is this combination of online social network with traditional media outlet promotion that is worth noting. Will the group have more members after exposure through a mass media outlet?

Of course, the group won’t have mass appeal but what I’d like to see is how using a Social Network tool like a Facebook Page combined with mass media can get the message out to potential members beyond the scope of people connected directly to the group founders.

Filed Under: Social Networks Tagged With: , , ,