January 17, 2012 By 2 Comments

Can we give the Top End a Plus One advantage?

The online marketing and SEO world is abuzz about Google+ again, in the wake of some changes made by Google last week.

In essence, Google is rolling out some changes to its search results that gives extra weight to content shared through its social network, Google+.

SEO Moz is a search engine research site in the US that reports on changes to search engine optimisation and this week it has released a 10 minute video on the marketing relevance of Google’s latest changes to search and what it means to your company and your future visibility in search results.


My question is this: If Top End businesses spend time playing with Google+ and at the very least make the effort to share links to new web content through the service, could we give the Top End an advantage in search, particularly for those products and services in which we are competing against the states and the world?

I will unpack that a little more over the coming months.

If you want to take a peek at Google+, I have launched The RITE Series Google+ page today so we can see what organic goodness can be cultivated there. I hope you join me.

 

Filed Under: Marketing, Social Media, Social Networks, Top End Tuesday Tagged With: , ,
October 12, 2011 By 1 Comment

Three dangers facing online businesses: domains, adwords, seo

Three online dangers: domain renewals, SEO and AdWords (Image: zigazou76 via Flickr)In my 12 years of marketing consulting, I have seen scams come and go but three remain persistent for any business with an online component.

These dangers are:

  • Domain renewal notices
  • Search engine ranking companies
  • Google AdWords ‘agents’

What galls me most about the businesses running aggressive marketing campaigns in these fields is that they prey on the ignorance of busy, small business owners.

I haven’t noticed the threat being any greater for Top End businesses than those in other states so at least in this area we are on par with the rest of the country.

Here are the dangers, how to spot them, and what to do about them.

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Filed Under: Marketing Tagged With: , , ,
September 16, 2011 By Leave a Comment

Domain names – stuff them with keywords

The deadly truth about URLs (Photo: thedeadlytruth.com.au)When it comes to choosing a domain name for your business website, you have three main options:

  • Use your business name
  • Use terms that will closely match what prospects will be punching into Google
  • Or come up with a memorable or unique word or phrase that you plan to promote independently

What prompted this follow up was a TV commercial running on Southern Cross Channel Seven here in the NT, in which a company advertises asbestos removal services.

This company has chosen the most dangerous approach to domain name selection.

Let’s dig a little deeper (while wearing protective clothing, of course).

[Read more...]

Filed Under: Marketing Tagged With: ,