Cammy left her iPod at work

For today’s article I wanted to test the limits of serendipity.

Something that I have long marvelled at when working in this world of social media and networking blended with and based upon marketing principles, is that the more you venture forth into this space the more you are surprised by ‘coincidences’ and ‘happy accidents’.

I do not believe things that happen to us or around us are predestined or ‘meant to be’ but rather the natural outworking of all the series of decisions and accidents that have made up this thing we call existence. However, six years on, investigating and lecturing in this field, I am being swayed by the notion that the more you are proactive, the more that ‘things happen’ for you. Sounds obvious.

But if this is so obvious, we are so many people resistant to trying new things and new communication channels?

If we meet during October Business Month and you have a few hours to kill, I can talk you through the myriad of opportunities that have arisen for me and clients and others, simply because they got off their proverbial backsides and ‘had a go’.

So, in a reckless act I decided to throw caution to the wind today and let a chance path crossing on Twitter determine the content for today’s blog.

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