All through August and September, I have been sharing various ideas and tips for applying yourself to the task of marketing your Top End business via the various social channels at our disposal.
However, it is Friday, the Wet is upon us, and it might just be time to remember that despite all the best planning and strategy, sometimes a simple mistake can lead to 7.5 million views on YouTube and a platform for raising your profile.
Just as happened for this couple.
If ever there was a video that said ‘just do it’ – this was it.
As I say in my workshops, the serendipity that awaits those who actually DO SOMETHING in the social network or social media spaces, is quite often astonishing.