Your business just became a play thing in Social Media whether you like it or not

Facebook duelling ads (Photo: Clickz.com)Talk about cheeky.

First we had Google maps entries appearing for our businesses, whether we wanted them or not.

Next we had Foursquare arrive in which any Tom, Dick or Harry could create a listing for YOUR business and start ‘checking in’ and leaving comments about you for others.

But now we have Facebook setting business advertisers against each others like cock fighting entrepreneurs.

What’s the common theme? Your business is a play thing, your reputation is in the balance, and your ignorance of these things might prove very dangerous.

Here is the inside scoop.

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What’s stopping you doing Social Media online?

Yuendumu defaced sign. Is this social media? (Photo: Crikey)

Yuendumu defaced sign. Is this social media? (Photo: Crikey)

Social Media has been a natural part of life in the Top End since long before the internet.

Does that surprise you?

‘Social Media’ simply refers to media produced and shared for social consumption.

So that means those long, sometimes dreary, slide show nights with family and friends, qualify as Social Media.

It also means those afternoons looking at photo albums with parents, friends, family, qualify as Social Media.

Notes on community noticeboards, pictures in your shop window of products or services being used, even showing off on your bike, in your ute, on your sewing machine to other people, qualifies as Social Media.

Bob Gosford even highlighted some Social Media in a recent Crikey article on defacing Intervention signs near Yuendumu.

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