This sweeping statement is as wrong as the opposite side of the coin, namely, Northern Territory businesses DO need social media.
The simple fact is that there is NO one size fits all answer to the question, does my business or organisation need to be using Facebook, YouTube, etc?
This week, again, in one of my small business-focussed, Web2.0 Sales Opportunities workshops at the Business Enterprise Centre NT, I was challenged by a participant who said they don’t want or need to use social networking or social media for their business.
My response is the same as always: my job is not to coerce or force anyone into using these online social tools, my job is merely to alert you to their existence, show you how they can be used and then, if you wish, think through their relevence to YOUR business.
And so, today, I want to bust some myths and save you from the carpenter for whom the solution to every problem involves nails.
