Electricians, like all of us, sometimes need to put some spark into their video work. (Image from Best Boston Electrical video via YouTube)

In this second installment of Lights, Camera, Blog, I’m going to focus on ways to approach shooting videos in house, in relation to content and shooting style.

It is safe to assume that your first time making video for your marketing will be a little nerve wracking, so the more you can stay on safe, confident territory the better.

The upside of this, is that it means you can actually produce some content that customers and prospective customers might find useful or helpful.

This is because your most confident territory is likely going to be doing what you do well.

I will show you some example videos in a moment, but first let’s look at some good rules of thumb:

• Remember it is NOT a commercial
• Keep it short
• Make it complete – show a complete process, or work through ALL the key points about a product or service relative to the context being shown
• Create a simple shoot where you can capture sound and picture together on your smart phone or domestic video camera

All of the following sample videos break or follow these various rules, so let’s learn from their mistakes and efforts.

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