We are nearing the end of my 60 days of blogging daily in the lead up to my October Business Month keynote on using Social Media the RITE way, on October 19, 2011.
Each Tuesday I highlighted a Social Media or Social Networking application, through the filter of a Top End business.
In case you only caught up with us recently, I thought it might be useful to create the Top End Tuesday digest for you.
Here are the six Top End Tuesday instalments, as they appeared since the first week of August.
They include a range of businesses from car dealers to chiropractors.
The big gig
The first Top End Tuesday looked at work by the Darwin City Council’s Youth Advisory Group.
The main focus of the article was the simple but clever use of YouTube for marketing.
The second Top End Tuesday focussed on the dynamic use of Facebook by a local gift shop.
Humidity Gifts and Homewares has been using Facebook to build awareness AND drive sales.
Interestingly, that article pointed to a use of Facebook that was against Facebook rules.
As a result of that article and some feedback from a supplier, Humidity now runs competitions in a completely kosher way and continues to thrive.
Music NT got a guernsey the following Tuesday, for their use of just about every free or very cheap online marketing tools available, from Ning to YouTube to WordPress.
Interestingly, I got freedback that they are still looking at including embedded music to play but that my piece was right in highlighting copyright as the stumbling block.
You can read Music NT jams with online tools here
Leandra and Jacob are simply dynamos. They did my Get Online NT workshop through the Business Enterprise Centre NT earlier in 2011 and applied everything they could with diligence and passion.
The result: They are making blogs bring home the bacon.
They are the new kids on the block, in Darwin terms, but are already building a solid place in this city with people who understand and appreciate a need for a chiro in their life.
This particular post was picked up by international chiropractor marketing blogs so watch this space for public speaking invitations!
Haynes Pest Management
Some praise in Facebook for Haynes Pest Management prompted me to ask the question about using disclaimers when praising businesses run by friends or people you know.
In this era of new transparency and people able to be whistle blowers at the click of a button, we must not only do the right thing but be seen to do the right thing.
The Elliott Roadhouse
In the final Top End Tuesday post, I let my imagination go wild on the topic of how I would market the Elliott Roadhouse if I bought it.
The result was a bizarre article with some social media tools and UFOs used to illustrate my answer.
Take a look at If I owned the Elliott Roadhouse